Quality Custom Postcards
The Power of Postcards
Custom postcards have a unique advantage over other forms of mailing, especially. You can put a one in the mail without any envelope or mailing label.
Firstly, you don’t have to spend money on envelopes and labels, making them cost effective.
Secondly, you know that the recipient will see your message. Your mail is not tossed in the garbage unopened.
Targeted Advertising Works
Because you have some control over who sees your message, they give you an opportunity to strengthen you brand, get your company name and logo out to people you know will be interested.
Custom postcards are an excellent way to promote your product or professional services, make exclusive offers, promote a special price, or for strengthening your brand. Create your own design and discover their secret powers.
Postcard Paper Options
The thickness and stiff quality of cover stock add a very subtle element of strength to the offer on your personalized postcard. In other words, just holding a card print makes you feel something about it. So card stock choice is important in communicating your message.
Gloss or Matte Page Coatings
You have a postcard design and marketing goal, no deciding what to print your artwork on completes While the choice to go with matte or gloss stock may be primarily based on personal preference, your own design may suggest one over the other.
Some considerations about your paper choice
- Our matte stock tends to be a brighter white than the gloss. Postcard designs that require the whites to pop will work better.
- There may be a little extra cost for gloss postcards. Gloss paper looks and feels more dense, too.
- Postcards with photos are most often printed on gloss. The detail of the photo and colour are awesome..
- Matte paper makes postcards easier to write on. It is most often the paper of choice for collecting information or draw entries.
- We offer a 14 point, 100% recycled, Canadian made stock for postcards to support your business values.
- 14 point matte stock is our most popular postcard paper.
The print quality on every one of these stocks is stunning, so the difference comes down to your preference for thickness, finish, budget, and your values around recycled content. In short, whichever card stock you select, you can’t go wrong.
Postcard Paper Thickness
Paper thickness is measured in points. We offer custom postcard printing on 14 or 16 point cardstock. Side by side on a table, the difference is barely noticeable. 16 point card is stiffer than 14 point and makes a bold statement.
Postcard Size Options
Compact Card, Compact Message
Business postcard size forces us to focus the message.
Use short, powerful statements, strong images, and a compelling call to action to create an effective postcard ad. Write content that makes people want to pick it up.
In other words, because the size is relatively small, custom postcard content is powerful and the message easy to understand. The size and properties of the card stock become part of that message.
Choose the size, then design to fit
We offer 3 standard sizes for postcard printing: 4″ x 6″, 5″ x 7″ and 5.5″ x 8.5″ (half letter).
Long, narrow postcards in 4″ x 9″ or 3.5″ x 8.5″ are called rack cards. Smaller, business cards are 3.5″ x 2″.
Effective Postcard Design to Build Interest in Your Company
Bold designs and full color printing are only part of what your designer can do for you. Any marketing campaign is an investment. Here are some basics:
- Brand the postcards with your own logo to promote your business.
- Postcard designs with exclusive offers and a strong call to action are most effective
- Customize your business postcards
- Postcards can have single or double sided printing.
- You can hire professional services to custom design your postcards. or create your own artwork.
- Use marketing design tips that work
To get the most professional print results, your artwork must meet some basic requirements.
In order for us to print colour from edge to edge on your postcard, the background image needs to be larger than your finished postcard size. Here’s Col with a video explanation of what a bleed is. At Laser Sharp, we ask for a .125 inch bleed on each side of your postcard.
Please Embed Your Fonts
Sometimes fonts can change in the processing of your artwork file. To prevent any unexpected change, you should convert your fonts to outlines or embed them when you save the file.
It is also very important that your fonts are large enough for your customers to ready. Any font smaller that 6 point is really too small.
If your file is a raster image (.jpg), the resolution is important. To get a good quality print results, your file should be 300 dpi (dots per inch). In addition, every raster image in your postcard artwork should be 300 dpi.
In other words, if you create artwork with your logo in it, and you downloaded the logo from your website, the picture you downloaded will likely be only 72 dpi. When you include it in your artwork and save the artwork at 300 dpi, the logo may still appear “fuzzy” or pixelated. Avoid this by using a high resolution or vector (.eps, .svg) logo image.
Technology has given us two colour systems, RGB and CMYK.
RGB Color vs CMYK
Our phones and monitors use light to present colour to us through varying combination levels of Red (R), Green (G), and Blue (B). Printing presses apply coloured toner or ink on paper or other media. The toners are Cyan (C), Magenta (M), Yellow (Y), and Black (K).
Advanced software does a great job of translating from RGB to CMYK, but some shades do not translate perfectly. This may cause your printed page to look different from the same artwork on your phone. Not only is the printed page not backlit like your phone or monitor, but it has been created with a completely different colour system.
How do I know how my postcard colours will look?
The easiest way to make sure you will be happy with your colour is to save your file as a CMYK file. Just select CMYK from the colour mode settings. If necessary, alter the artwork colours in CMYK mode until they are the way you want them.
Don’t send PNG
,png files are ONLY in RGB colour. If you send a png file for printing, you should expect that some variation in the colour appearance may happen.
Track Your Marketing Campaign: Make Sure You are Getting a Return on Your Investment
If you have a website that allows for the use of coupon codes, create a code just for your postcard printing campaign then track the number of times the code is used.
There is always a way to track
If you don’t have a website like that, an easy solution is to create a special free email that you use only for the campaign and track your response by the number of emails that come in.
A tracked campaign will give you priceless information about how people are responding to your brand and promotions.