Tall, narrow cardstock prints in full colour, single or double sided are intended for brochure and card racks at tourist locations or in business waiting rooms. These cards are essentially a postcard sized to fit a display, often with brochures.
The size is also perfect for spa, drink, and event menus. They are unintrusive and look great on the table, and cheap enough to provide one for each guest.
The small rack cards have a particular feature that stands out. The width of the rack card is equivalent to the width of a business card. This creates an opportunity. A 3.5″ x 8.5″ rack card can be designed with a tear away perforation to give customers information and a wallet sized take-away.
Business cards: Save money by printing your business card and marketing ad on one paper. Introduce your products and services on your rack cards, and yourself with the business card.
Loyalty cards: Introduce your loyalty program on the rack card, and provide your punch or stamp card as the tear away portion.
Coupons: Explain the benefit of participation on the rack card, then provide a product code or in-store coupon on the tear card.
Referral Code: Help your loyal customers to refer your business to their friends. Provide a rack card with details about your product or service, then a tear off card to be can redeemed for a free reward.
Include a QR code in the print artwork to help your potential new customer find a website landing page that welcomes them and offers them a special incentive to buy or sign up.
A perforation can be added to any of the rack card sizes, and anywhere along the length.
Rack Card Paper
Select from a variety of matte or gloss card stocks from 8 point thin to 16 point thick card. For rack cards that are intended to stand in a display rack, the thicker card is recommended to keep them from slumping or bowing forward.
Our best seller has been 4″ x 9″ rack cards for use as event, spa, and drink menus. These are printed in full colour, with a bleed, on 14 pt matte cover.,
One size does not fit all, so please ensure that your proportions are correct for the desired size. Print files should be vector or high resolution pdf and have a .125″ bleed on each side.
Content should not be too close to the edge. Leave a safe zone of at least .125″, If you request a perforation, please allow a space of .25″ that is free of content to accommodate the perforation.
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