Brochures

Custom Brochure Printing

Brochures are an excellent marketing tool to promote your product, service, or organization in Vancouver, Richmond, Burnaby, or beyond.

Unlike flyers, that offer limited space, brochures allow for 4 – 6 panels and force you to organize the information about your products and services.

Brochure Content

It is important that brochure information is specific, complete, and understandable. The fonts should be easy to read and the content laid out in a logical way.

Choose photos, graphics and color to make your product easy to understand and appreciate. Keep your text clean and simple. The goal of standard marketing brochure designs is to entice customers to seek out your brand or buy your product.

An information brochure features resources. The content is usually educational. It presents the essential information and connects readers to other media for deeper content.

Some Advice for the Brochure Designer

As a premium brochure printer, we make every attempt to ensure an exceptional product. Each brochure order involves printing, scoring, and folding (more on that later). Each process is completed by a separate machine, and precise setup of each gives professional results.

Still, some design elements will cause even small variations to stand out. For example, a crease that must go along the joining edge of 2 photos would need to fall consistently in the same place. If that same line appears on the inside of the brochure as well, this is even more challenging.

Avoid lines and borders along the fold. When you create artwork with a flow across the brochure that does not force adjustments to the creasing and folding process, you will get a much cleaner and more professional result. This simple trick can make a huge difference in your custom brochure printing.

Brochure Format and Sizes

Folding

Most commonly, brochures are folded in half, called bi-fold, or into 3 equal panels, called tri-fold. The most common tri-fold is called the letter fold, with a Z-fold in close second. The type of fold is dictated by the layout of the content.

Your brochure designer should make this decision first, then lay out the text and images to create a professional design that uses the unfolding “reveal” to best show off your products and services.

Design is easy with an online template. Customizable brochure templates are most helpful in lining up the content with the folds. Brochure templates also include stock photos and text blocks. Free brochure templates are available online.

Creasing

Premium digital printers bond a layer of toner to the paper when printing brochures. The toner hardens on the surface of the page. Without special care, when the brochures are folded both the coating on the paper and the toner on its surface will crack.

To prevent this, professional print shops “score” or crease the page before folding to prevent the brochures from cracking and to provide the highest quality product. At Laser Sharp, creasing brochures is standard on our heavier paper or card stocks. Not all printer shops offer creasing.

Creasing creates a smooth, rounded fold. Brochures that are creased and folded look more professional. Your customers will appreciate the premium quality. The look and feel speaks to the quality of your brand.

Paper Size

We offer a variety of paper and fold options in two sizes:

• Letter (8.5″ x 11″), folding to 3.6″ x 8.5″ for tri-fold or 5.5″ x 8.5″ for bi-fold
• Tabloid (11″ x 17″), folding to 8.5″ x 11″, bi-fold

The larger sized brochure is best suited as a sales sheet for a realtor to display a property with pictures and specifications. It also makes a great simple catalog or newsletter.

Brochure Paper Weight

While we only use quality papers, the weight and finish of the brochure paper can be key to the impression your brochure makes. If you have a budget and want an inexpensive option, lightweight 20lb office paper is the best choice.

We offer coated glossy stocks or standard matte. The heaviest paper is a gloss 80lb cover. A brochure on this paper creates a strong impression of quality.

Specialized Brochure Printing

Take-out Menus

Like the brochure, we offer 2 layouts for take-out menus, either tri-fold or bi-fold. Unfolded, the take out menu brochure is letter size (8.5″ x 11″).

A take out menu included with each order is often kept by the customer for easy reference.

Bi-fold Sell Sheets or Newsletters

The custom four-panel presentation of a bi-fold brochure sell sheet looks more professional than two pages attached with a staple.

In addition, the inside brochure spread allows you to create one large content block with images and text spreading across 2 pages. With a brochure folded to 8.5″ x 11″, this 11″ x 17″ spread is impressive. Use large images or a full sized background photo to graphically emphasize your service and to add color.

Online Brochure Printing

Order now for high quality, custom brochures, printed in Metro Vancouver and ready when you need them! Our unique online print shop makes it easier than ever. From this page, select the brochure product that best suits your project.

Brochure Options

On the product page, you will find all of the options available to you and the opportunity to get an instant price quote. If you need help with your artwork or need priority rush service, you can add them to your instant quote. The cost of creasing and folding is included in your price.

Shipping Your Brochures

Choose to pick up or use our low cost local courier to get your brochures in the Lower Mainland. Canada Post shipping is also available for this product.

Flexible Quantities

Many sales people do not like to order brochures in large numbers. Realtors, for example, may prepare brochures for an open house. The number of brochures required for the event will vary depending on the location of the property, price, and the temperature of the housing market. When things are hot, fewer brochures are needed.

Advantage of Flexible Orders

With our online print shop, you can order exactly the number of brochures you need. Save money with a bit of careful planning. Make sure to order enough.

Quantity Orders

Each brochure that you add to your order reduces the overall cost per unit. In other words, the more you order, the lower the cost of each brochure.

Of course, the discount will diminish as your numbers increase as well. The benefit of our system is that you don’t need to hit quantity tiers to get a price break.