Tabloid size paper is 11″ x 17″ and folds to a nice large brochure or 4 page mini-booklet. This product is double sided and folded in half to an 8.5″ x 11″ finished size. Pages are creased and folded for a clean, professional look.
With 4 full, letter sized, pages to work with, you can present a lot of information about your products and services on a tabloid bi-fold brochure. Consequently, this format is popular for sell sheets and newsletters.
What is a Sell Sheet?
A Sell Sheet is designed to be used at the outset of the sales process to raise awareness of the product, service or concept. They are usually produced in 11″ x 17″ with printing on both sides for significant exposure.
The function of a sell sheet is to stimulate a consumer’s interest while communicating a quick-shot of the product or service offered. They often include “beauty snapshots”, a collection of colour photographs that display products or ideas in an appealing way.
It’s common for companies to create a separate Sell Sheet for each selling. Typically a salesperson would provide a much more focused presentation to the client. The sell sheet is a take-away to help build customer interest.
Call to Action
Like any marketing tool, an effective sell sheet should have a clear call to action. Remind your customers to contact you, act fast, or make an offer before they miss out. Create a sense of urgency. Let them know that there are limited quantities or that other customers have their eye on the same product or service.
Here’s some tips about creating an effective sell sheet, to get you started.
Full Colour Visuals
A sell sheet may be less technical and informative than a flyer or brochure, but the design needs more care. In a properly done design it can become a virtual tour of your product/service.
Take full advantage of the huge surface space on the full inside panel to add colourful panoramic pictures or large infographics.
Our Xerox digital press provides exceptional resolution and colour representation. Image gradients will be smooth and beautiful, as they should be, without the banding you can sometimes see on larger images. Your sell sheet design will pop!
Sell Sheet Printing
At Laser Sharp you are guaranteed high quality print results. Our digital press provides the latest printing technology and capability to give you sharp, clean text and images.
Because the uses for sell sheets varies, we provide several options for paper. That is to say, we have a paper selection that will suit most purposes extremely well.
20lb Lightweight Office Paper
For customers wanting lightweight pages like those found in an office printer. High quality lightweight paper creates a sense of delicacy. It is an inexpensive option.
28lb Text Matte
Our standard paper. Heavier than the printer paper used in most offices, it is a great choice for double sided printing on a budget. Coated with toner through the printing process, creased and folded, this paper creates an elegant product.
100lb Gloss Text
Our most popular brochure and flyer paper. Perfect for sell sheets. This paper has a nice weight and gloss coating. It adds a sense of class to your design.
100lb Matte, Canadian Made Recycled Text
Promote your environmental values as well as great content to win over your customer. This paper has a high quality feel and results in an extremely beautiful print. Make sure to add “printed on 100% recycled Canadian made paper” to your design.
80lb Gloss Cover
This is a cover stock. Cover paper is thicker than text, so this is the thickest of the choices. It has a similar finish to 100# gloss text, but is just a little heavier for the customer who wants to take things up a notch with their sell sheet. Heavier stock has an immediate tactile impact for the customer.
All of our sales sheet papers are high quality. The difference is in the finish and weight. That translates to some difference in price, not quality.
How long does printing take?
In a spirit of service, we see ourselves as part of your team. Consequently, the use and purpose of your project are a key consideration for processing print jobs as they come in. With sell sheets, most often time is of the essence. A realtor may need some printed in time for an upcoming open house, for instance.
Given that, we try to fit the job into the print queue for fast processing. Still, for guaranteed fast service – to jump the queue and get priority print service – we offer several levels of rush service. The estimated pick up date will show when you make your choice.
How can I help you?
For priority rush service, in particular, it is very helpful for the print shop to know when you need the product. With print-ready artwork, this product can be printed and finished in hours if necessary; however, it is frustrating to get them ready immediately for a customer who does not pick them up until the next day. Be sure to tell us how much of a priority you need us to make your job.
Want a smaller version?
We also print a half sized version, an 8.5″ x 11″ page bi-folded to 8.5″ x 5.5″.